Sony XR-77A80K - 77 Inch

About This ItemDescriptionNext generation picture and sound with Cognitive Intelligence Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Exceptional pure blacks for real-life depth and texture Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won’t miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures and sound in harmony Acoustic Surface Audio＋uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.