BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR, It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Extraordinary OLED picture, as perceived by the human eye Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks. Watch what you love. Control it with your voice Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?"" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started. Recycle. Renew. Reduce. Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models. Feel more depth and texture with pure blacks and dazzling light Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for more realistic color and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights. A wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic. Recreating lost texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock. Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear. The screen is the speaker, sound perfectly matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Voice Zoom 2 enhances voices for clearer dialog Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
