Sony XR-75X90K - 75 Inch

About This ItemDescription4K Full Array LED Whatever you’re watching, you’ll see it upscaled close to 4K8 quality thanks to our unique Cognitive Processor XR. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You’ll enjoy pictures enhanced with real-life depth and contrast. Cognitive Processor XR Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross-analysed and cleaned, especially around the focal point, to give real-life depth, extraordinary contrast and beautifully vivid colours. XR Triluminos Pro Powered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds. XR 4K Upscaling With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures