Sony KD77A9G - 77 Inch

About This ItemDescriptionMASTER Series Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and make beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home. Pictures and sound in perfect harmony Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance. Picture Processor X1™ Ultimate With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic. Pixel Contrast Booster™: Maximising OLED contrast in every colour Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour. OLED TV True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1™ Ultimate. Sony's 4K OLED HDR TV creates exquisite, unprecedented contrast.