Philips Series 7000

ThermoShield technology lets you style with less heat damage. Its' sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves. Mineral ion lowers UV damage Mineral ions helps to reduce the negative impact of UV, it lowers hair surface damage. Less UV damage keeps hair smooth and versatile. 50% faster straightening Smooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result. Ionic care for shiny, frizz-free hair Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine. 35% smoother floating plates for gentle styling 35% smoother plates with floating technology for gentle gliding with every stroke. The advanced ceramic floating plates move to adjust the pressure on the hair. This ensures even heat and pressure on the hair for good styling performance. Argan-oil infused ceramic plates for smooth gliding The straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks. Straighten or curl for various styles From sleek and chic straight hair to effortlessly casual waves, or head-turning curls - you can do it all. What will it be today? Temperature range from 120°C up to 230°C Choose between temperature range from 120°C up to 230°C to secure long-lasting result while minimizing risk of hair damage. 105 mm long plates for fast and easy straightening The longer 105 mm plates enable better contact with the hair to help you achieve perfect straightening results easier and in less time. Easy to read innovative temperature display The unique combination of temperature dial and LED display gives you precise temperature control. Style button for quick temperature setting At the touch of one button, you can select the preset 210°C temperature for quick straightening. Cool tip for easier and safer use The tip of the styler is made from a special heat insulating material to keep it cool; you can safely hold it while you're styling for optimal ease of use. Fast heat-up time, ready to use in 30 sec The straightener has a fast heat-up time, being ready to use in 30 seconds.