LG OLED77B56LA-AMAG - 77 in

Discover a premium OLED smart TV with advanced AI picture and sound processing, immersive Dolby Vision and Atmos support, and a smooth 120Hz refresh rate for enhanced entertainment and gaming experiences. See the Details of Every Light and Dark The smarter and faster alpha 8 AI Processor Gen2 from a decade of innovation Our processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail. Perfect Black and Color whether it is bright or dark only with LG OLED TV Perfect Black delivers true black levels to enhance perceived brightness and contrast. Also has earned eyesafe verification for a more comfortable watching experience by reducing blue light emissions. Perfect Color 100 Color Volume and 100 Color Fidelity certified. Enjoy accurate vibrant colors even in sunlight or dark environments. AI Picture Pro brings every frame to life AI Super Upscaling AI Perceived Object Enhancer and OLED Dynamic Tone Mapping analyze each frame elements to enhance resolution brightness depth and clarity. The next generation of LG AI TV AI Magic Remote completes the AI experience Control your TV easily with AI magic remote no extra device needed With a motion sensor and scroll wheel click drag and drop to use it like an air mouse or simply speak for voice commands. AI Voice ID LG AI Voice ID recognizes each user unique voice signature and offers personalized recommendations the moment you speak. AI Search Ask your TV anything. Built in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions. AI Chatbot Interact with the AI Chatbot through your AI Magic Remote and address concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions. AI Concierge One short press on the AI button on your remote opens AI Concierge which provides customized keywords and recommendations based on your search and watching history. AI Picture Wizard Advanced algorithms learn your preferences by going through multiple image possibilities. Based on your selections your TV creates a personalized picture for you. AI Sound Wizard Choose the audio you like from a selection of sound clips. AI creates a tailored sound profile tuned to your preferences. webOS Re New Program Get upgrades and enjoy the benefits of the latest features and software with added focus on privacy and data security. With LG Gallery Plus curate a space to your taste Have your screen transform into a living canvas featuring art immersive scenery and ambient videos with regular library updates. Personalize your space in countless ways Customize your home gallery with your choice of music visuals and more displaying what suits your preference. Sync music and visuals to how you feel Pair background music with visuals to set the mood to your liking and even connect your mobile device via Bluetooth to play your tracks. Easily access Google Photos and showcase your memories Conveniently connect your Google Photos account to your TV to personalize your space by using content from your own photo library. Stay updated with an all in one personalized dashboard See important information like weather updates sports alerts Google Calendar and notifications for your viewing and home hub setup. Always Ready While saving energy you can still enjoy and display selected artworks or curated images through Gallery Plus when the TV is off turning it into a digital canvas. AI Brightness Control The TV built in sensors detect light and adjust screen brightness accordingly to ensure optimized viewing in any lighting. Motion Sensor Motion detection lets your TV respond intelligently switching modes depending on whether or not you are nearby. Home Hub Seamlessly manage various LG home appliances alongside smart devices and experience convenient control through one dashboard. AI Sound Pro fine tunes your sound for impact AI Clear Sound enhances sound clarity and Dynamic Sound Booster enhances sound power creating surround sound effects with virtual channels. WOW Orchestra immersive sound through perfect synergy LG OLED TVs and LG Soundbars work harmoniously together to provide multi surround sound environments. Slim Design Add a modern touch with a sleek design that blends into your space gracefully. Maximize the fun, use multiple screens with Multi View Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment. Stream a variety of content. Free. LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free. All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box. Gaming Portal turns your TV into the ultimate gaming hub Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app. Enjoy a wide variety of gaming experiences from AAA titles with gamepad to casual games playable with your remote. Ultimate Gameplay Experience peak gaming with G-Sync compatibility, Intertek-certified 0.1ms response time, and AMD FreeSync Premium. Get your game on without lag or motion blur. Best OLED TV for Movies Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards. Dolby Vision & Ambient FILMMAKER MODE Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form. Dolby Atmos Let lifelike surround sound move all around you, making you feel like you're in the center of all the action. Made with the environment in mind Trusted global institutions have recognized LG TV's eco-conscious efforts. Now certified for resource efficiency by Intertek. LG OLED See the endless innovation.