LG E1LGOLED77B4PUARB

Discover the next level of picture quality and technologyThe LG OLED B4 is a premium watching experience that offers more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision,* Dolby Atmos®* and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α8 AI Processor, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. Search less and stream more, thanks to the next generation of AI technology from LG webOS 24. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips.*Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright 2012–2024 Dolby Laboratories. All rights reserved.**Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.***Subscription and compatible gaming controller are required. Review: Another great LG OLED - I have been a LG OLED owner for 10 years now. Our first one did have a board failure but it was the 1st Gen and curved. Our 2nd LG OLED was slightly curved and is going strong for over 6 years. I bought this one because of the huge price decrease. When I bought my 2nd OLED in 2019 the 55" was $1600 and the 65" was $2400, this got down to less than $1k and it was a no brainer to buy, even though I didn't really need it. This one is not as bright as the C series (or G series) but all the features are there, I don't need the high refresh rates as I'm not a huge gamer but more of a movie watcher. OLED is the best TV you can get now for picture quality and the blackest blacks. Smart TV features are good and work well (better than an AppleTV) and I'm actually one that likes the magic remote function that works like an air mouse. Inputs and outputs on the back of the TV are well placed and offer just about everything you will need including an optical audio output, which is a must for me. Review: Hard to believe this is entry level OLED! - This is my first OLED TV and I almost didn't buy it because of all the "entry level" chatter. I watched a few detailed reviews though and they all said the same things, which is that the TV is awesome, but there are others that are extra awesome and a lot of extra money. I am so glad I went with this. For starters, the picture is flat out sick. I cannot believe the difference between this and my other non-OLED 4k TVs. I am going to wind up going broke replacing them. The blacks and darker scenes are so crystal clear and perfect, no ghosting, no scaling, it is just perfect. What really knocked my socks off though were the 2 things that people were lukewarm on, and that is the sound and the remote. I included the pic to show the size of the room. I am standing 10 feet behind the sofa. This is an open floor plan with a bigger space than the picture shows and this TV fills not only the room, but the entire first floor and then some. The AI sound feature absolutely rocks! I swear it is equal to my Sonos Play 5. You can google cast to the TV too which is great. As for the remote, it is awesome. Sometimes the pointer is nice, but if you don't like it just don't activate it. The modes are seamless. Voice activation is great and you can search inside apps, not just outside. It has good weight and feels nice in hand. Total winner. LG Web OS is super fast and easy to customize. The LG Thin Q app is also nice and double as a remote. Setup was simple. I just don't know how anyone could not be happy with this TV.