More than smart. Brilliant.
Watch films, TV programmes and live sport come to life on a brilliant 4K QLED display with bright, vivid colours. HDR technology takes image quality a step further with true-to-life colours, shadows and detail. An all-new Fire TV Ambient Experience brings atmosphere to your room.
The next generation of HDR
Bring your viewing experience to a new level of luminance, realism and colour depth with Dolby Vision IQ and HDR10+ Adaptive—the latest in HDR technology. With support for HDR 10 and HLG standards, you can watch even more films and series in breathtaking colour.
Picture perfect in any light
With Adaptive Brightness, Fire TV is optimised to display a wide range of content in different environments. A built-in ambient light sensor allows the display to adjust screen brightness to your lighting conditions. Additionally, Dolby Vision IQ and HDR10+ Adaptive use this sensor to intelligently display every detail with incredible brightness, contrast and colour to deliver a perfect picture in any room at every moment.
Liven up your living space
Fire TV Ambient Experience allows you to turn the biggest screen in your home into a personal display for beautiful artwork, photos, music and customisable Alexa widgets. Sensors ensure that Ambient Experience is only active when the room is occupied and account for lighting conditions so your images always look great.
All-in-one entertainment
From an easy-to-use Home screen, get to your favourite apps, satellite TV, video games, Amazon Luna, live TV and more. Fire TV Omni QLED series gives you access to over a hundred thousand films and TV programmes. Watch your favourites with BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, ITVX, Pluto TV, Paramount+ and others.
Control the TV with your voice
Put down the remote and ask for your favourite films and TV series from across the room. You can also ask to check the sports scores, set timers, reminders and more—even when the TV screen is off.
A smarter TV experience
Fire TV is always adding new Alexa skills, features, smart home capabilities and voice functionality. You can ask Alexa to do things such as, start a video call with Alexa Communications or Zoom, or show picture-in-picture live camera feeds without interrupting your workout. When you're not watching TV, Alexa widgets give you the information you need with just a glance. To get started, just ask “Alexa, what can you do?”
Build your home cinema
Creating an immersive home cinema has never been easier. You can wirelessly pair Echo speakers using the Alexa app, or connect a soundbar or an AV receiver to the eARC port. Enjoy high-quality audio from your devices for films and gaming, or music with subscriptions to Amazon Music, Spotify and more.
Designed to protect your privacy
Alexa and Fire TV Omni QLED Series are built with multiple layers of privacy protection. Fire TV Omni QLED Series has a Microphone Off switch that electronically disconnects the microphones. You also have control over your voice recordings and can view, hear or delete them at any time in the Alexa app. Learn more about Alexa privacy.
Certified for Humans
Products that are Certified for Humans are smart devices for non-experts. Stress-free, no-patience-needed devices. Connecting to Alexa is quick and easy—even the software updates are automatic. All Certified for Humans devices meet a high standard and customers love them because they’re surprisingly simple. Learn more about Certified for Humans.
Games on Fire TV
No matter what kind of gaming you’re into, Games on Fire TV has you covered. Play games like you stream films with Amazon Luna, or download games from the Amazon Appstore. If you’re an Amazon Prime member, you can play a rotating selection of games free on Luna.
