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Brooklyn-based record label Fool’s Gold was founded in 2007 by DJs A-Trak and Nick Catch dubs, quickly establishing itself with a non-stop series of releases bridging the worlds of hip-hop and electronic music while introducing artists like Kid Sister, Kid Cud and Duck Sauce to the world. With acclaimed graphic artist Dust La Rock providing a clever and constantly evolving aesthetic for Fool’s Gold visuals and merchandise, the company has become more than an independent music powerhouse, but a trendsetting lifestyle brand praised as an "indie innovator" by Billboard and a "tastemaker label" by the New York Times. From their legendary DAY OFF parties to their Brooklyn retail store, Fool's Gold has continued to raise the bar for what a modern-day record company should be, putting their unique stamp on events, collaborations and more.