LG 50UP77006LB

The Real 4K TV for all your entertainment needs LG UHD TV was made to entertain by taking everything you watch to a new level. Whether it's cinema, sports, or games, it delivers real 4K images with vivid colour and fine detail. Enjoy more realistic images in four times the resolution of Full HD. Quad Core Processor 4K Enhance everything you watch The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. ThinQ AI Your central hub of convenience Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition*. Also, with Google Assistant and Amazon Alexa built-in, LG UHD TV makes life so much more convenient. FILMMAKER MODE™ Watch content as the creator intended The processor automatically turns off motion smoothing for the full motion picture effect. Watch films and other content with the creative intent and cinematic experience preserved. HDR 10 Pro & HLG Pro Enjoy content in lifelike high definition LG UHD TVs provide optimal HDR picture quality with the support of major HDR formats including HDR 10 Pro and HLG Pro. Ultra Surround Dive into the art of sound Multiple virtual audio channels create a more immersive sound experience. Enjoy subtle dialogue and sophisticated sound as if you were in the scene itself. Unlimited Entertainment Endless content. Endless enjoyment Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. Low Input Lag Take complete control without delays LG UHD TVs allow users to take full and instant control of games without any delays. Bluetooth Surround Ready Big sound for the big game With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG TV. Sports Alert Never miss a shot Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content. Live smarter with the new webOS Enjoy more content through streaming services including Netflix, YouTube and more. And with voice control you can find content and control your home appliances. Designed for your space and entertainment The slim bezels and sleek modern lines of LG UHD TVs add a premium design aesthetic to your space and enhance your viewing experience.