General users who are non-professional content creators and enjoy casual sports. Self-identified social media enthusiasts (>65%) who tend to record videos for memories and sharing in close circles:
1.Hiking/traveling/daily and generic outdoor activities
2.Daily vlogging
Key touch points:
1.Social media (from highest priority to lowest):
YouTube, Instagram, TikTok, Facebook
2.Official product page
3.Offline stores
Insta360 X4 Air
Self-identified sports enthusiasts whopaymoreattention to the weight of the camera:
1.Skiing (camera + selfie stick sensitive to weight)
2.Biking (road cycling and MTB. Chin+computer mounts sensitive to weight)
3. Motorcycling (Chin + chest mounts sensitive to weight)
Key touch points:
1.Social media (from highest prioritytolowest): YouTube, TikTok, Instagram, Facebook
2. Official product page
3. nternal circle: Reddit, Facebook groups, groupchats
4. Offline stores
Basic Information
- Product name: Insta360 X4 Air
- Position: The lightest 8K 360 Camera
- Slogan: Pack Light, Shoot 8K
- Key concept: Light, portable, fun to use,
- best value for money
- Release date: Early October
- Price: Between X5 and X3
Core Features
- Lightweight & Portable (165g)
- 8K 360 Video
- Versatile & Durable
- AI-Powered Editing
- Endless Creativity
Lightweight & Portable (165g)
A sleek 165g camera bursting with potential. Slips into any bag or pocket, is light enough for your kid to handle, and doesn't weigh you down as you move. Perfect for sports, vlogs, and travel—you won't even notice it's there.
Comparison:
X4 - 204g
X5 - 200g
X3 - 180g
X4 Air - 165 g
8K 360 Video
- 360 Video
Dual lenses capture every second of the family fun and every highlight in stunning 8K30fps. With everyone and everything in the shot, no one is stuck behind the camera.
- Shoot First, Frame Later
Never aim the camera, always get the shot. Just hit record, live in the moment, and pick the best angles later with easy reframing tools in the Insta360 app.
- 8K30fps Active HDR
An innovative HDR mode for stabilized daytime shots. In tough lighting conditions, Active HDR boosts colors in the highlights and shadows and captures more details.
All-in-One Tool
- Invisible Selfie Stick
Capture awesome third-person perspectives and drone-like angles with a selfie stick that magically vanishes from your shots.
- InstaFrame Mode
Record a perfectly framed, ready-to-share flat video and a full 360 video at the same time, ready for you to explore and find unexpected moments.
- 4K60fps Single-Lens Mode
X4 Air doubles as a classic point-and-shoot camera for immersive 4K60fps first-person videos. Take it further with 4K30fps MaxView in FreeFrame Video, featuring an ultra-wide 170° FOV.
Ready for Anything
- Replaceable Lenses
X4 Air's lenses are rugged, durable, and easily replaceable, so you can swap them out if they get damaged. No stress, no waiting for repairs.
- FlowState Stabilization & 360 Horizon Lock
Leading image stabilization and automatic horizon leveling guarantee smooth, steady, perfectly level shots every time.
- Wind Guard
The built-in wind guard silences wind noise for crisp, clear audio. Pick up everything you want to hear and filter out what you don't.
Unlimited Creativity
- Pre-Recording
Capture up to 30 seconds of footage before you start recording and never miss a moment.
- Switch up the View
Wide variety of accessories to unlock creative angles:
- Mounted on your pet for a playful perspective
- Snapping selfies while you ski
- Fixed to your motorbike handlebars
- Recording a helmet-mounted POV
- Creative Effects
- 360 Photo
- Timelapse
- TimeShift
AI-Powered Editing
Insta360 App
The free Insta360 mobile app is packed with creative effects, one-tap templates, AI editing tools, preset movements, and more. Whether you fine-tune your videos with our easy editing tools or use advanced AI to do it for you, it's never been this easy to create 360 videos.
Insta360+
- Automatic Backup
Get up to 2TB of storage with automatic backup directly from the camera. Free up space on the SD card so you never miss a moment.
- Easy Sharing
Share immersive 360 videos with a customizable link. Viewers can interact with the video instantly on any platform—no downloads needed.
- Cloud-Based Editing
Edit your footage directly in the cloud, saving local computing power and eliminating the need to export files to a device.
Insta360 X4 Air
The lightest 360 camera
X4 Air is based on X4, but aims to be lighter, cheaper and offer better value. X4 Air and X4 are similar in terms of specs and image quality. However, X4 Air features significant technological improvements such as replaceable lenses and a built-in wind guard. This makes X4 Air an impressive substitute and the best entry-level 8K 360 camera for consumers.
Once X4 Air launches, X4 will be cleared out at a lower price and discontinued.
Impossibly lightweight, but still 8K. Features replaceable lenses for worry- free repairs, suitable for daily vlogs, traveling, hiking and other casual sports. The combination of high performance and lower price makes X4 Air the best entry-level 360 camera.
- Target audience:
Beginners, casual sports, vloggers, families
