Sony XR75Z9J - 75 Inch

About This ItemDescription Cognitive Intelligence with the Cognitive Processor XR See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content. Billions of Accurate Colors and Precise Textures See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony BRAVIA XR TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOS Pro further enhances the range of hues and saturation, allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye. Real-Life Depth with Deep Blacks and Intense Brightness Experience real-life depth and detail with the deep blacks and intense brightness of a full-array LED and XR Contrast Booster 15, powered by the Cognitive Processor XR. By controlling brightness in sections of the screen independently, the full-array LED balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 15 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels—no more details overwhelmed by shadow or lost in blown-out highlights.