Ultra bright, pure black Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR and you get pictures closer than ever to real life. Contrast. Like life itself. The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens. Screen speaker, always immersive As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion. Love entertainment. Love the planet. Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet. Beautiful OLED picture powered by our most powerful processor Billions of accurate colors and pure OLED black makes everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR. The screen is the speaker for picture and sound in perfect harmony Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue. The entertainment you love. With help from Google Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you. Game time. Be invincible. Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion. Beautifully designed to compliment your viewing experience Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate. Designed with the environment in mind Sony TVs are engineered to deliver stunning design with the environment in mind. Wonderful pictures with bright, pure black OLED See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR, maximizes picture quality for incredible realism. Pure blacks. Peak brightness. Remarkable contrast. XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR detects screen temperature and precisely controls light. Extended color volume, now see every shade and hue Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide color spectrum delivers natural shades in every detail. Less noise. Less blur. More clarity in every picture. XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur. Screen sound, ingeniously immersive The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture. BRAVIA and Sony Audio, the dream team Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Acoustic Center Sync With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment. Ready for 360 Spatial Sound Personalizer Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound. What you want to watch all in one place Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Bring the cinematic experience home, enjoy movies included with BRAVIA Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound. Just use your voice to control your TV with help from Google Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started. Control your smart home with help from Google Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more. Connect with your Alexa Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more. Chromecast built-in Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV. Compatible with Apple AirPlay Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room. Ask Siri to control your TV with just your voice With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri. Kids Profile With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes. Easy to wipe, always stays clean Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. Control all your devices with one smart remote As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds. Jaw-dropping graphics. Immersive soundscapes. Game on. Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before. One place for all your game settings Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort. Auto HDR Tone Mapping Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors. Auto Genre Picture Mode BRAVIA XR automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. Various features in HDMI 2.1 With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. One Slate. Super minimalist. Seriously immersive. Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimizes noise and maximizes your viewing experience. Video chat on a bigger screen Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM Every picture, optimized to your position in the room BRAVIA CAM detects the distance between you and your TV, then adjusts brightness for picture quality that's optimized to your position in the room. The ideal sound experience from anywhere BRAVIA CAM tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV. Hear voices clearly, no matter where you are Detecting your viewing distance, BRAVIA CAM adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer. Entertainment for the environment BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency. All your eco in one place The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go. Optimizing brightness and power consumption Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image. Auto Power Saving With the optional BRAVIA CAM, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV. Beautiful design. Made durable. With less virgin plastic. Sony-developed SORPLAS recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA. What's more, our new packaging uses around 48% less plastic volume. Less packaging. Less CO2. Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.
