Sony KD-43X80K - 43 Inches

4K HDR 1: the next generation of picture quality A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. 4K X-Reality™ PRO: enhance every picture up to 4K Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching. TRILUMINOS™ Display BRAVIA brings you even more lifelike colour. Because TRILUMINOS selectively maps colours across the wide gamut available thanks to the specially-developed backlight, subtle colours do not become oversaturated and unnatural. You’ll enjoy vivid, authentic images that evoke the emotion in every scene. Motionflow™ XR keeps the action smooth Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look. Google Cast™: Plays nice with your other devices BRAVIA is Google Cast™ ready so you can easily cast your favourite entertainment like YouTube™ from your personal device on to the stunning BRAVIA screen2. You can cast from Android™, iOS™, or your laptop. Cable management Keep wires out of sight, thanks to hidden cable panel structure. All of your cables are fully concealed behind the panel, and run down through the centre of the stand, so everything looks tidy. Google Play: A world of content and apps Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps4 on your TV in a brand new way. Say what you want to see with voice search Spend less time browsing, and more time watching. Voice search on Android TV™ provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for “romantic comedies” for example, brings up a list of suitable options.3 BRAVIA meets Android TV Your smart TV just got smarter. Think of all the stuff you love doing on your smartphone or tablet, now on the big, beautiful BRAVIA screen. All-new Sony Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices – the simplest and easiest way ever. DSEE restores detail to your digital music Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel. Cinematic S-Force Front Surround Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area. Content Bar: find everything fast The unobtrusive content bar quickly lets you find the movie, TV show or video you’re looking for. Call up the Content bar and you can keep watching, while you scan through live TV, on demand, downloaded TV shows and much more. You can even customise the content bar to show you the content you go to most often first. Clear Phase for smooth, balanced frequencies BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies. Turn your TV into a digital recorder: USB HDD REC Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme. Made to listen: ClearAudio+ Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching. Experience the best in 4K UHD picture quality Sony’s range of 4K UHD TVs deliver stunning picture quality and are compatible with the Digital Europe UHD requirements. This TV is recommended by Netflix Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting edge smart features and easy app access. And also, you can watch Marco Polo in 4K HDR today, with a premium Netflix subscription. Members will be able to enjoy more HDR content in the coming months. Enrich your viewing with the TV SideView app Find, record and talk about your favourite TV shows using the TV SideView app. Use your tablet or smartphone (Android or iOS) to see the latest TV schedule as well as view the most popular TV programs currently trending. Once you’ve found what you want to watch, you can set an alarm so you never miss the shows you love. Live tweet your reactions and see what other viewers are saying.