Sony XR-55X90K

Enjoy your entertainment like never before on this ultra bright 4K HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR. Next generation picture and sound with Cognitive Intelligence Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Full Array contrast with lifelike depth Our Full Array LED, powered by Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth. Sound from the screen, pictures and sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience. Hands-free help from Google With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more. Renew, recycle and reduce, designed for the environment Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in large parts of our TVs and packaging. The A80K uses recycled plastics in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption. A wide color spectrum for real-world shades and hues Powered by Cognitive Processor XR, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds. Enjoy more depth with deep blacks and extra brightness Our Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail. Recreating lost texture, all your content upscaled to 4K With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. Intelligent motion processing for smooth, fast-moving action Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright and clear. Powerful sound from the screen, matches pictures precisely Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound. All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos. Voice Zoom 2 enhances voices for clearer dialogue Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity. Perfect with Sony audio Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality. Acoustic Center Sync When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience. Ready for 360 Spatial Sound Personalizer Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately) Supreme pictures and sound, whatever the environment Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment. Step up to even better viewing, optimized with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment. Discover new ways to enjoy TV with BRAVIA CAM You're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored. What you want to watch, all in one place Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Just for you Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes. Easily control your smart home Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google. Supersize your smartphone favorites Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay. Easy to wipe, always stays clean Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. Control all your devices with one smart remote All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds. Beautiful minimalist design that maximises entertainment Our minimalist One Slate design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. Enjoy truly immersive big screen viewing without distraction. Versatile premium stand, designed for any TV positioning A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Metal Flush Surface for immersive viewing The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it. Metal Slim Blade Stand, luxurious look and feel Our slimline metal stand has been designed to perfectly match the TV and harmonise with your room and decor. Even more studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits. Watch Netflix in studio quality, automatically optimized Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions. Optimizing picture for all your favorite content Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. Assistive Technology on Google TV Our TVs include visual, hearing and mobility accessible technology.