Samsung QA77S90DAEXZN - 77 inch

NQ4 AI Gen2 ProcessorFeel the full power of AI in 4K. Our NQ4 AI Gen2 Processor creates an unparalleled 4K experience. Powered by 20 AI neural networks, upscaling technology optimizes picture and sound into a 4K experience when you stream OTT services, play video games or watch live sports. And with unique technologies like perceptional color mapping and OLED brightness booster, you watch in unrivaled brightness, color, contrast and detail. * Viewing experience may vary according to types of content and format. * 4K AI upscaling may not apply to PC connection and Game Mode. OLEDDeep blacks, clean whites and lively colors. Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before. OLED HDR+Powerful brightness and deeper contrast fully enabled in every pixel. Experience powerful brightness and a deeper range of contrast. Our NQ4 AI Gen2 processor analyzes each scene to provide maximized brightness and contrast, as each pixel with OLED HDR+ brings even minor details to light. * The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Upscale your entertainment with Samsung Tizen OSGet more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings. *Content and service may vary by region and are subject to change without notice. *Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. *Some contents and services require registration and subscription. * (Except for China, Turikiye, Israel) Requires Samsung account to access the full range of Samsung Tizen OS features including the smart TV features and apps. If you choose not to login-in, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI. You may need a separate device (e.g. PC or mobile) to create a Samsung account.