LG OLED77C36LA.AMAG - 77 inch

LG OLED evo C3 77 inch 4K Smart TV (2023 Model) α9 AI Processor 4K Gen6 Evolution at Its Core Enter the world of α-realism. A portal to new universes that lets you feel like you're the main character in the scene, surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6. AI Super Upscaling 4K High resolution looks incredibly natural AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial. Dynamic Tone Mapping Pro Contrast, bold and boosted Dynamic Tone Mapping Pro refines imagery with an enhancement process that emphasises contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas. Brightness Booster Behold Even Brighter OLED LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor Gen6. Synergy Bracket Together by design LG Sound Bar SC9 comes with a BONUS bracket* that can be used as a wall mount or table-top stand for the LG OLED C series TV, 2022 & 2023 models. The Sound Bar is positioned neatly under the TV for a clean, seamless look that complements any space. Self-Lit OLED No backlight necessary Pixels reach their brightest, most brilliant potential when they stand alone, with no backlight to dull their glow. Enjoy slim design and vibrant pictures with unmatched contrast. Infinite Contrast Revealing detail in the darkness With deeper, dark blacks that can be achieved by self-lit pixels, extreme contrast provides crisp, defined visuals and helps reveal detail your eyes usually miss. Dolby Vision IQ & Dolby Atmos Elevate Your Entertainment Dolby Vision IQ can reveal extraordinary depth and detail in almost every scene, even as lighting conditions in your room change. And with virtual surround sound from Dolby Atmos, your favourite films will captivate your senses. ThinQ AI & webOS Smart Functionality Maximise your smart TV viewing experience. Bring convenience to your TV with personalised alerts, customised recommendations, and more. Smart features like the All New Home help ensure a fast, intuitive viewing experience. Home Cinema Experience Spellbinding cinema Ultra-vivid picture quality plus enveloping spatial sound and a vast library of streaming entertainment combine for sensational home cinema. Ultimate Gameplay Embark on epic gaming adventures Feel like a winner every time you play. A blazingly fast 1ms response time, NVIDA G-Sync compatibility, AMD FreeSync Premium and VRR support come together to create clear, smooth pictures that can't be rivalled. And with gamer-centric UX and game streaming services, you can dive straight in and play on. Game Dashboard and Optimiser Gaming Central Game Optimiser keeps all your gaming settings in one easy-to-use menu, while the Gaming Dashboard gives you quick access to your current settings.