DIESEL Fuel For Life Eau de Toilette 125ml

Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer. Rosso founded Diesel with the intention of creating a fashion house that be a leader and carve out its own niche in the industry. A tremendous amount of the company's success in its first 20 years is attributed to former Creative Director Wilbert Das in 1988. Fresh out of fashion school, Das was initally hired to design the men's collection, but quickly rose through the ranks at Diesel and was named Creative Director in 1993. Das' vision guided the company's fashions and international marketing strategies for nearly 20 years. During this time, Diesel launched several lines: Diesel Black Gold (casual luxury gooods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. The products are marketed through 5,000 retail outlets around the world, including 300 Diesel-branded stores