The Colgate Advanced Whitening toothpaste helps you prevent new surface stains. Its powerful formula, with a rich, dense foam and high cleaning microparticles helps you restore your teeth’s natural whiteness by removing surface stains. The blue paste breaks down to a thick, rich foam and provides effective cleaning every day. Use it at least twice a day for a more effective result!Give yourself more reasons to smile with Colgate Advanced Whitening toothpaste! The blue paste breaks down to a thick, rich foam and provides effective cleaning every day restoring your confidence and helping you find more reasons to show off your smile day by day. The powerful formula of the toothpaste and the high cleaning microparticles are super effective in preventing and fighting gum problems, plaque, tartar, sensitive teeth, enamel erosion, stains, bad breath and cavities. Use it twice a day for at least 4 months and enjoy the effective results of a superstar like smile. : Directions for Use : Brush thoroughly with a Colgate toothbrush, at least twice a day, or as directed by a dentist or physician. Children 6 years and under should have adult supervision and use only a pea sized amount to minimize swallowing. In case of intake of fluoride from other sources consult a dentist or doctor. Do not swallow. Spit and rinse thoroughly after brushing. Contains : Stannous Fluoride and Sodium Fluoride. Total Fluoride content: 1450 ppm.Ingredients : Sorbitol, Aqua Hydrated Silica, Glycerin, Sodium Lauryl Sultate, Aroma, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Xanthan Gum, Stannous Fluoride, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Benzyl Alcohol, Cinnamal, Cl 74160, Cl 77891.SKU: 109687