Adidas Uefa Champions League Arena Edition Eau de Toilette 100 ml

adidas is a German athletic shoe and apparel brand founded in 1948 by Adolph "Adi" Dassler. The company name is a actually a hybrid of "Adi" and "Dassler," though it also is popularly known as an acronym for "All Day I Dream About Sport." The company's distinct three-bar logo which adorns most of their apparel and merchandise was originally used by a Finnish apparel company called Karhu Sports. adidas bought the logo from Karhu in 1951. Adolph Dassler's interest in athletic footwear production began with his return from World War I. The Dassler Brothers began manufacturing shoes from their mother's laundry business. The shoes were first used in an Olympics event in 1928, and were the first athletic shoes to feature studs and spikes. Women's 800M competitor Lina Radke-Batschauer was the first athlete to win a gold medal in the shoes. In 1936, the Dassler brothers drove samples to the 1936 Olympics in Berlin, where they persuaded American athlete Jesse Owens to try to the shoes. This represented, in essence, the first athletic sponsorship adidas of an African-American athlete. Owens' four gold medals from the 1936 Olympics greatly improved the company's reputation, and athletes around the world were requesting a pair of the Dassler Brothers shoes. The Dassler brothers had a falling out after World War II . Adolph and Rudolf dissolved the Dassler Brothers Shoe Factory and parted ways, each going on to form rival shoe companies. Brother Rudolf founded athletic shoe company Puma, also based in Herzogenaurach, where Adolph Dassler registered adidas as a company in 1949.